In this guide I’ll walk you through planning and launching a webinar series.

Each month I generate 100+ leads and 5-7 quality meetings using this plan.

If you’re a DIY B2B SaaS founder trying to drive affordable leads, this guide is for you.

Let’s get right into it.

<aside> ↘️ What’s in the guide:

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Develop a FOCUSED theme, audience, and message for your webinar.

This is the #1 indicator for success of any webinar campaign.

You need to keep it focused.

And it needs to be able to fit in a title.

Here is an example of a good theme & title:

<aside> 👉 “How to generate 3+ demos from your webinar as a B2B SaaS DIY Founder.”

</aside>

That title has a clear theme (Webinars), a specific audience (B2B DIY Founders), and a focused message (How to generate meetings)

5 Steps to build your theme, audience, and message:

  1. Write down your ideal attendee. Include titles and any details that apply to the webinar
  2. Create a persona using Sales Navigator, Apollo.io, or just LinkedIn Search
  3. Write down the key outcome attendees can expect.
  4. Build your title
  5. List 3-5 things attendees will walk away with
Ideal attendee Persona Key Outcome Title
B2B SaaS Founders who are DIYing their marketing Location: US Based
Industry: SaaS
Title: Founder
Company Size: 1-10
Marketing department: None
Years in position: 2+ Generate 3+ demos from your webinar How to generate 3+ demos from your webinar as a B2B SaaS DIY Founder. 1. Best practices in developing the theme & audience for your webinar
  1. Tactical steps to set up your webinar using Zoom & Hubspot
  2. Tips to get more registrations with promotional copy for LinkedIn posts & 1:1 outreach
  3. How to run an engaging webinar that brings registrants back from more.
  4. Tactics to convert your leads into meetings with a personalized 1:1 follow-up plan |

Here is what it looks like all put together. (Steal that template)