I’m going to message B2B SaaS Founders

• B2B SaaS Founders - the core audience
• North America - to keep my sanity across timezones
• Under $1MM ARR - they don't have the budget for a big marketing hire or consultant
• Been a founder for less than a year - they're just going to market
• Posts on LinkedIn frequently - they are trying to drive sales or awareness

I want to get 100 Subscribers in the first 4 weeks

30 Subscriptions from new connections

600 Connection requests

300 Accepted Requests (50% Accept rate is my benchmark)

30 Subscribers (10% conversion rate seems reasonable)

70 Subscriptions from current connections

Message 210 connections

70 subscribers (I think my existing connections will convert 3x better)

Here’s how I’m going to do it

1. Find the audience on Sales Navigator (both my connections and new people)
2. Write a 2-message script telling them what the newsletter is and asking them to join with a second message to nudge them if they don't respond.
3. Connect with the new audience