In this guide, I’ll show you how to improve close rates with a repeatable sales process.

This is the same process Nick Loise uses to help founders reach their first $1MM in sales without adding a sales team.

And the same workflow I use to help my founders diagnose problems in their sales cycle

I work with about 30 EARLY stage founders bootstrapping their B2B SaaS.

Technical founders suck at selling.

Here’s why:

You’ll learn how to…

<aside> ✅ Connect with Nick

→ Connect with me on LinkedIn → Get my free B2B sales book → Get a 1:1 consult

</aside>

So I wrote this guide with Nick Loise to show technical founders how to…

→ Diagnose problems with your calls → Build an amazing sales process → Use buyer pain to close faster → Convert on the first call → Feel more confident

If you are losing sales that you should have won, this guide is for you.

Let’s get into it.

<aside> ✅ **Connect with Adam

→** Get my marketing help newsletter → Connect with me on LinkedIn → Join Marketing for Founders

</aside>

<aside> ❓ Need more help? Join Nick and Me on our free Sales Help Office Hours on June 7th at Noon CST. RSVP HERE

</aside>

Own your sales process.

If you are the CEO of your business, you need to be the CEO of your sales process.

The best founders follow a sales process that they can repeat if woken up at 3 AM.

<aside> 💡 You need a set of clear, repeatable steps.

Check out Nick’s Question Flow:

</aside>

SPT-Sales Call Flow Chart (1).pdf

Technical founders get tied up on the demo portion of the sale.

You’re passionate about the product.

You want to talk about it.

BUT the prospect is passionate about their issues and their needs

Focus on what they care about, not what you care about…

<aside> 💡 What you care about:

</aside>

<aside> 💡 What your buyer cares about:

</aside>

Ask questions, listen to their problems, and connect them to your product when THEY are ready