In this guide, I’ll walk you step-by-step through identifying, finding, and messaging your B2B niche audience.
I use this process to help startups find their buyers and create content that resonates
This is the foundation of my messaging and targeting that got me from $0-$40k MRR in 6 months.
In this guide, you’ll:
This is for bootstrapped founders who…
→ Need to start getting sales ASAP and blindly targeting leads isn’t working.
→ Don’t have the time to take shots in the dark.
→ Don’t know exactly who your buyer is.
→ Don’t know marketing.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/ab33c04c-9752-44f6-b127-cd6bd57f022f/77aa0776-f1e9-4326-84cb-15bbaba241c7/quote.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/ab33c04c-9752-44f6-b127-cd6bd57f022f/77aa0776-f1e9-4326-84cb-15bbaba241c7/quote.png" width="40px" /> I have no idea how to find my buyers and get them interested in my product
</aside>
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Let’s get into it!
Your ICP is exactly what it sounds like. The perfect customer for your product.
Start with the basics:
