Each month, I generate 100+ leads and 10+ quality meetings using webinars.

You’ll get the same skills, tools, and step-by-step guide I use to build successful, revenue-driving webinar series.

If you’re a DIY B2B SaaS founder trying to drive affordable leads, this is for you.

What’s in the guide?

For hands-on help…

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<aside> ❓ Book a FREE call with me HERE

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I hosted a Lunch & Learn with detailed steps. Get the on-demand recording HERE or watch it below👇

11 Lunch & Learn - Webinars.mp4

Each section has actionable steps and templates. Let’s get into it.

The step-by-step deck

Oct. 11 Webinar.pdf

How to create the right subject by focusing on your buyer

Your audience doesn’t care about your product.

Yup. Sorry.

They want their stress relieved, problems fixed, and precise outcomes.

Your webinar subject should tick these three boxes:

• [ ] You are focusing on a critical stressor for your audience
• [ ] Your audience is specific and easy to target
• [ ] Your outcome is clear

Here’s an example focusing on driving demos as the primary stressor:

Each month I generate 100+ leads and 10+ quality meetings using webinars.

You’ll get the same skills, tools, and step-by-step guide I use to build successful, revenue-driving webinar series.

If you’re a DIY B2B SaaS founder trying to drive affordable leads, this Lunch & Learn is for you.

The template to get more signups with a clear message

With your subject laid out, you can develop your message to get signups.

I use the “Preview, Proof, Preview” method.

Use this messaging across all of your promotional channels.

Let’s get into them now.

How to build your webinar by starting small.

Quick & dirty. That’s how to build your first webinar.

Start with Zoom & LinkedIn Events

You don’t need to add automation, outbound campaigns, and ads.

It doesn’t need to be perfect.

Start small and grow.

Here’s a step-by-step guide.

Invite as many people as possible on LinkedIn (It costs $0)

Use this template to plan and execute your messaging campaign

Webinar Invitation Campaign Template for LinkedIn

Next time, use Hubspot or Mailchimp to invite people from your new email list.

They’ll beg to see the next one if you nail your first webinar.

Quick tips for planning your presentation.

(Timestamp: 17:00)

The #1 mistake I see when building a presentation is starting right on PowerPoint.

I start with a notion document laying out the main points.

Then, I fill in the details I want to share on the deck

And then, I add my talking points

Check it out:

Once I have everything built out in a straightforward document, I put it together in a PowerPoint.

During the webinar, I keep my outline open on another screen to help me stick to my talking points

Tactics to convert attendees to meetings & customers

You’re doing this webinar to generate business.

The follow-up is the most important part.

Here are the 3 things I do to covert more demos for Marketing for Founders after my webinars

• Create a “Social Contract” with my audience. (Click the triangle to see an example) Telling them exactly what I am going to do and asking them for something in return
• Create actionable next steps in an email & discuss them in your webinar
• Follow up ASAP! Within an hour.

Next steps for your webinar

1. Grab a free trial at MarketingForFounders.com so I can help you through it
2. Book a FREE strategy call with me HERE
3. Start your webinar program.
4. Invite me to it!

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